Do you know how many people are on Social Media around the globe?
Source: Social Report
Social Media is one of the most effective yet free ways to market your business and increase your awareness. Business 101 has compiled a list of the 5 best ways to improve your engagement on social media.
In many new situations when you come into contact with new people it’s important to get talking to them. Obviously creating content and publishing it onto your social feeds is perfect in letting people know what you are about.
If someone else can provide better answers to a query, make use of their content. Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media feed can provide them with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow you.
Keeping your content diverse (yet relevant) and from different contributors, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring. So get sharing!
Not only should you just share your customer’s posts, but to really make them feel engaged, it’s best to give direct responses to their content.
Responding to every customer post that doesn’t just directly address the brand but perhaps mentions it through a specific hashtag is great for ensuring each customer feels like they are valued by the business.
Using social media tools to find every user who is posting about the brand is vital to ensure users feel like they are connected to the company.
Another good practice for creating engaging social media posts is through the use of polls and surveys. Social media polls and surveys are super simple for obtaining that needed customer feedback quickly.
Best Practice: Post your poll or survey at the optimal times that your target audience tends to be active.
With these tips, we hope to help you improve your social media engagement. However, social media management is one of our specialities. Allow us to take time off of your hands which you can spend on other aspects of your business by managing your social media presence.
Get in contact with us today and someone from the team will be more than happy to help.