WHY INVEST IN DESIGN WHEN I CAN DO IT QUICKER ON THE CHEAP?
Design is a powerful thing. You many not think so right now but read on and you may change your point of view.
So you’re walking down the street in your town and what do you see? A billboard? Posters in shop windows? Vehicles advertising their business? Signage? I could go on forever but I’m sure you will start to fall asleep…
What I am saying is that the way something looks can affect you positively or negatively. I’m pretty sure that 9/10 people would rather go to a company for business with a well-designed logo, business cards, signage, vehicle graphics to match instead of a company that has a banner with big bold text in yellow and red shouting "come to us for your business, we will beat any quote".
Now I personally would look at that sign and ask myself a question. I would ask myself ‘Do I go for the cheap option and get a half-hearted job, or do I spend a little bit more money and get the quality I deserve as a paying customer?’ I certainly wouldn’t mind paying a few extra pennies for a high quality service. But that’s not the issue. The issue is that the company with the shaggy banner may do an amazing job but its appearance makes you think otherwise.
Appearance is your personal marketing tool. Use it to the best of its ability and don’t let potential clients pass you by because of a flimsy business card and poster you bought off a template site. Do it properly, those little things can be one of your best investment and your greatest income creator.
Our graphic design team is more than capable of transforming or creating a brand idenity for you and translating that across a wide range of mediums. From initial logo design to a vehicle graphic design - we have you covered. Please get in touch with us and start the journey towards a stronger brand today.