“Why is digital marketing important to me or my business?”
Take a quick look around you and count how many electronic devices you can see (for the sake of fairness, ignore the one you’re using right now!)
Got a smartphone in your pocket? A laptop or tablet within arm’s reach?
There’s your answer.
No matter how small your business, having an online presence, whether it be an all-singing, all-dancing website or just a profile on a social media platform, allows you to connect with potentially millions of prospective customers, clients, suppliers and other contacts that can help your brand to grow and thrive. An effective digital marketing strategy really doesn’t need to be complicated; the only factors that are truly important are whether your methods are engaging, dynamic, affordable, and quantifiable.
Creating engaging content depends very much on who you’re aiming to engage; choosing the right topics and method of interaction for your target demographic is key, which means knowing your audience, and your industry, inside and out. While it can be time-consuming, it quite literally pays to keep up with the leading trends in your market so that you can increase your online profile with contemporary articles, blog posts, and points of interest, as well as promoting your own brand.
Similarly, dynamism is an indispensable quality of any good marketing strategy. Using real-time online marketing tools to monitor the trends of your customer base, influence their choices, keep them updated and informed, and allowing you to be reactive to changing trends within your industry lets you stay one step ahead.
Digital marketing has vastly opened the arena for smaller businesses due to its affordability. When properly done, you can a lot of bang for your buck (or punch for your pound). Facebook advertising, Google Ad Campaigns, and just good old Search Engine Optimisation can costs a fraction of the amount you might spend on more traditional methods like leaflet campaigns or print-media advertising, and can not only produce comparable results, but allows you target very specific audiences. In addition, by using the wealth of data that you can gather from online methods, you can easily refine your approach over time.
Lastly, the whole point of marketing is, frankly, to increase your income and brand visibility. Thanks to digital marketing, it’s easy to measure response rates and conversions, monitor changing figures and give you a wide range of quantifiable data so you can really tell whether your message is reaching the right people, and how that message is affecting your brand.
Overall, digital marketing is a fundamental factor in the modern business portfolio; being online and interconnected has transformed the environment of practically every marketplace, and changing with it has perhaps never been so important. It may seem daunting, but with our expertise and experience, we can guide you through the process and make sure your brand doesn’t just shout out in the online world, but is truly heard!